Yves Behar, einer der führenden Industriedesigner, gibt mit diesem Band einen Rückblick auf 20 Jahre Fuseproject, seiner in San Francisco ansässigen Design- und Branding-Firma. Dabei legt er bei allen seinen Produkten Wert auf Nachhaltigkeit und soziales Wohl. Der Band gibt einen hervorragenden Eindruck von seiner breiten Produktpalette aus allen Lebensbereichen und den gelungenen und innovativen Entwürfen.
The complete monograph of the work of Yves Béhar, the world’s leading product designer and design entrepreneur, prepared in close collaboration with the designer himself.
Since founding his studio, Fuseproject, in 1999, Yves Béhar has redefined the role of the designer, expanding his work to include both public-sector and entrepreneurial engagements. In doing so, Béhar has produced groundbreaking, award-winning designs that have had a positive impact on the well-being of people in developing countries and impoverished communities, creating everything from laptops and eyeglasses for children to stylish electronics. His clients have included MIT, BMW, Microsoft, Swarovski, and many more.
A comprehensive retrospective of Béhar’s twenty-year career, this book presents his work in thematic chapters-"Reducing", "Sensing", "Transforming", "Giving", "Humanizing" and "Scaling"-and explores over sixty projects in detail through text descriptions, sketches, and exquisite studio photography. O ering thorough insight into the conception, process, and production of some of the most recognized pieces of contemporary design, Yves Béhar: Designing Ideas illuminates the designer’s particular fusion of creativity and commercial savvy, as well as his studio’s expertise in combining social responsibility and entrepreneurial acumen.