The logo is a central component in branding. For this reason, it's design has become a highly specialized and sought-after art. This book analyzes and reveals the keys to the creation of countless logos from all over the world. Undoubtedly, the challenges posed by a good logo are not small: it must be compatible with traditional media and with the innumerable channels of the digital era, as well as expressing the spirit of the brand sincerely, reliably and economically in terms of resources. Essential for logo designers and branding esperts, this book will also be of interest to all lovers of communication and graphic design.
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